Canadian Tire Centre is one of Ottawa’s premier sports and entertainment destinations, hosting major concerts, live events, and home games for the Ottawa Senators and Ottawa Black Bears. Located in Kanata, the venue requires a high-capacity, event-focused parking operation that can efficiently support large crowds, manage peak arrival and exit periods, and deliver a seamless guest experience from the moment visitors arrive.
Canadian Tire Centre required a parking partner capable of managing high-volume event demand across one of Ottawa’s busiest entertainment venues. With more than 8,000 parking spaces across nine surface lots, including a dedicated valet-operated lot, the operation needed to support large waves of vehicles arriving and departing within compressed timeframes while maintaining safety, efficiency, and a positive guest experience. Event parking environments come with unique operational pressures. Guests attending Ottawa Senators games, sold-out concerts, and family entertainment experiences often arrive at similar times, placing significant demand on traffic flow, lot access, payment processes, wayfinding, and on-site coordination. The parking experience is one of the first and last touchpoints of the visit, which means delays, confusion, or congestion can shape how guests feel about the overall event.
Canadian Tire Centre needed a parking management approach that could adapt to different event types, attendance levels, and traffic patterns while keeping arrivals organized and departures moving. This required careful operational planning, strong coordination on the ground, and a visible team able to support guests in real time. At the same time, the venue needed to balance large-scale vehicle movement with customer service. From helping guests find the right lot to supporting smoother payment and entry experiences, the operation had to reduce friction wherever possible while upholding a high standard of safety, convenience, and guest care.
To support the unique demands of a high-capacity event venue, Indigo Park Canada delivers a coordinated and guest-focused parking management solution tailored to Canadian Tire Centre’s operational needs. Our approach combines detailed event planning, experienced on-site teams, and parking technology to help manage large volumes of vehicles efficiently during concerts, sporting events, and family entertainment experiences. With thousands of guests arriving and departing within short timeframes, each event requires careful coordination across lot access, traffic flow, staffing, and guest support. A key part of the solution is Indigo’s visible on-site presence. Lot attendants help direct vehicles, support safer movement through the parking areas, and keep arrivals organized, while guest ambassadors assist visitors with directions and general questions. Valet parking also provides an added level of convenience for guests seeking a more premium arrival experience. Technology further strengthens the operation. In select lots, digital payment options, parking reservations, and real-time availability tracking help make the parking process more efficient and easier to navigate. These tools support better planning for both guests and operations teams, reducing friction during peak event periods. By combining traffic control expertise, responsive staffing, and practical digital tools, Indigo helps Canadian Tire Centre maintain a parking operation that is efficient, adaptable, and aligned with the expectations of a major sports and entertainment destination.
Since 2009, Indigo Park Canada has been a trusted parking partner of the Ottawa Senators, managing parking operations at Canadian Tire Centre with a focus on efficiency, safety, and guest experience. We've successfully parked over 240,000 vehicles during concerts, sporting events, and family entertainment experiences.
If you have questions, comments, or inquiries our team is here to assist you. You can reach out to us through the following contact options:
Head Office (Canada)
1 Place Ville-Marie, Suite 1130
Montreal, Quebec H3B 2A7
Hours of operation
Monday to Friday
from 8:30am to 12pm (EDT)
and from 1pm to 5pm (EDT)
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1 Place Ville Marie, Suite 1130, Montreal, Quebec H3B 2A7 | © INDIGO Park Canada Inc. 2026. All rights reserved.
